Here are just some of the knowledge and skills you will gain when you read this book:
* Learn specific ways in which SugarCRM can increase your profits through richer customer relationships
* The author will help you assess your own companies needs, and plan a SugarCRM implementation tailored specifically to you – it's like having a SugarCRM consultant in the book!
* Decide how to deploy SugarCRM so that it meets your requirements best, and step by step instructions for installing the software
* A complete step-by-step tutorial in using the standard, every day features of SugarCRM
* A look at the various free and commercial add ons available for SugarCRM, as well as advice on when they are useful and how to find more
* Introducing SugarCRM across the business – how to train your staff and get your users enthused about what SugarCRM can do for them
* Essential admin tasks such as data importing, back up, and maintenance
* Integrating SugarCRM with your web site… and tips for other forms of integration too! Includes particular coverage of integration with Mambo…
* Covers installing and using SugarCRM, as well as tips for training and getting employee support
Using a unique checklist approach the book works from the SugarCRM basics right up to advanced features in a clear, friendly way. It is carefully designed to distil hard-won SugarCRM wisdom from a recognized expert into a clear, readable, practical guide. By helping you clarify your business goals the book enables you to build a CRM system to support your business needs, and shows SugarCRM in a realistic business setting through an Extended case study.