Introduction to Data Mining and its Applications (Studies in Computational Intelligence) : 9783540343509

An enormous proliferation of databases in almost every area of human endeavor has created a great demand for new, powerful tools for turning data into useful, task-oriented knowledge. In the efforts to satisfy this need, researchers have been exploring ideas and methods developed in machine learning, pattern recognition, statistical data analysis, data visualization, neural nets, etc. These efforts have led to the emergence of a new research area, frequently called data mining and knowledge discovery.

The current Information Age is characterized by an extraordinary growth of data that are being generated and stored about all kinds of human endeavors. An increasing proportion of these data is recorded in the form of computer databases, so that the computer technology may easily access it. The availability of very large volumes of such data has created a problem of how to extract form useful, task-oriented knowledge.

Data analysis techniques that have been traditionally used for such tasks include regression analysis, cluster analysis, numerical taxonomy, multidimensional analysis, other multivariate statistical methods, stochastic models, time series analysis, nonlinear estimation techniques, and others. These techniques have been widely used for solving many practical problems. They are, however, primarily oriented toward the extraction of quantitative and statistical data characteristics, and as such have inherent limitations.

For example, a statistical analysis can determine covariances and correlations between variables in data. It cannot, however, characterize the dependencies at an abstract, conceptual level and procedure, a casual explanation of reasons why these dependencies exist. Nor can it develop a justification of these relationships in the form of higher-level logic-style descriptions and laws.

A statistical data analysis can determine the central tendency and variance of given factors, and a regression analysis can fit a curve to a set of datapoints. These techniques cannot, however, produce a qualitative description of the regularities and determine their dependence of factors not explicitly provided in the data, nor can they draw an analogy between the discovered regularity and regularity in another domain.